Brand/Business Challenge

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Traub Role

ATG has been a client of TRAUB’s for 12 years. TRAUB advises Al Tayer on business optimization, business development and its department store strategy. TRAUB acts as the Al Tayer Group’s New York City office and is currently providing guidance in the implementation of a revised organization structure for Al Tayer Retail to support its future growth plans. TRAUB also serves as ATG’s department store strategy mentor, supporting all aspects of the current business (merchandising, planning, operations) and advising on strategic decisions and projects. TRAUB works with Al Tayer to securing franchise/JV partnerships with brands as well.