Brand/Business Challenge

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Traub Role

TRAUB was engaged by Cristiano Ronaldo and his team to assist in the growth of the CR7 brand, specifically through expansion into new classifications of product. TRAUB is working with Cristiano Ronaldo and his team to develop a global strategy for potential product adjacencies that fit naturally with the CR7 brand aesthetic as well as Cristiano Ronaldo’s lifestyle.


TRAUB has identified several product categories for the expansion of the CR7 brand. In July 2016 and after much anticipation from fans, CR7 launched luxury blankets in partnership with Elite Team. TRAUB is currently working with Cristiano Ronaldo on developing additional product categories for launch in 2017.