DL 1961

Brand/Business Challenge

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Traub Role

TRAUB worked closely with DL 1961 since launch and was engaged to expand DL 1961 distribution in the U.S. and internationally through department store and specialty store channels.  TRAUB reviewed existing wholesale accounts and identified potential new accounts domestically, and developed an international expansion plan.  Subsequently, TRAUB was re-engaged to help the Company launch the men’s collection.

Outcome

TRAUB and its operating partners strengthened DL 1961’s existing relationships with Bloomingdales and significantly grew the number of doors.  TRAUB placed the brand in Nordstrom, Neiman Marcus, and Saks Fifth Avenue and helped the business grow in the respective accounts.  Additionally, TRAUB successfully launched the men’s collection in the department store channel.