GULF RELATED

Brand/Business Challenge

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Traub Role

TRAUB helped forge the partnership between Gulf Capital and Related, the emerging entity being Gulf Related. TRAUB was retained as the exclusive retail advisor to Gulf Related in order to identify and help develop large-scale mixed-use retail developments in the Middle East. TRAUB serves as advisor to Gulf Related on the design, merchandising and leasing strategy for The Galleria and Al Maryah Central. The opening of Al Maryah Central in 2018 will mark the completion of the final phase of the comprehensive retail vision for Al Maryah Island. TRAUB works with the team to define the tenant mix, execute the leasing strategy, conduct outreach to franchise partners and analyze the project’s rent roll assumptions and pro forma.

Outcome

Together, The Galleria and Al Maryah Central will be among the most pre-eminent real estate destinations in the Middle East, with a unique collection of international brands and premium tenants. The Galleria was oversubscribed with tenants vying for space in Abu Dhabi’s new luxury project and it continues to be an iconic destination. The second phase of the project, Al Maryah Central, will open in 2018 and bring a cumulative ~2MM SF of retail to the project. It will be anchored by flagship Macy’s and Bloomingdale’s and will be home to 395 retail stores, a 20 screen cinema, 145 food & beverage outlets, 3 food halls, a family entertainment center and a sports world. TRAUB has successfully assisted in securing key anchors for Al Maryah Central and continues to advise Gulf Related as the project progresses.