Knot Standard

Brand/Business Challenge

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Traub Role

TRAUB is an ongoing advisor to and active strategic investor in Knot Standard, assisting the Company with all business development and optimization initiatives. TRAUB has supported the Company to continue expanding its brick-and-mortar presence while also streamlining the Company’s e-commerce offering.

Outcome

Knot Standard has been named the fastest growing menswear brand in the Inc. 5000 list for the last two years running (#171 in 2016 and #130 in 2015). The Company recently launched a revolutionary online shopping experience with its Virtual Design Studio. Knot Standard has also just announced a partnership with Bloomingdale’s and has opened the first ever custom menswear shop-in-shop in the Flagship Bloomingdale’s location on 59th Street in New York City.