Brand/Business Challenge

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Traub Role

Conceptualized, developed and executed the licensing agreement between Lauren Conrad and Kohl’s Department Stores.  Negotiated all licensing and deal points between Lauren and Kohl’s.


After an initial role out in 300 stores with just apparel, consumer demand and sales took LC Lauren Conrad into over 1100 Kohl’s stores nationwide.  Additional product categories were developed which now include; footwear, jewelry, accessories, handbags and home.