LAUREN CONRAD

Brand/Business Challenge

ssaddqw udt8 g dd68wfr dtd9 7tgfyefg yweftg9 wdr96q3r td97t9utgeiuwd6qet qwd6 7dt9d;y

Traub Role

Conceptualized, developed and executed the licensing agreement between Lauren Conrad and Kohl’s Department Stores.  Negotiated all licensing and deal points between Lauren and Kohl’s.

Outcome

After an initial role out in 300 stores with just apparel, consumer demand and sales took LC Lauren Conrad into over 1100 Kohl’s stores nationwide.  Additional product categories were developed which now include; footwear, jewelry, accessories, handbags and home.