MCM

Brand/Business Challenge

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Traub Role

TRAUB was retained by MCM to develop a North American business strategy and expand the brand into the market through stand-alone retail stores and wholesale department store and specialty store channels. Additionally, TRAUB assisted in the identification and implementation of the Company’s international expansion.

Outcome

TRAUB advised MCM on the product mix, merchandising assortment and brand positioning that would be most successful in the United States. TRAUB placed the brand in [Bloomingdales, ] and helped the business grow in the respective accounts. Internationally, TRAUB provided sound, clear and detailed direction for MCM’s global strategy in areas of marketing & PR, merchandising and personnel. TRAUB placed the brand in [_] and negotiated contractual relationships and efficient distributions in those territories.