MOLESKINE

Brand/Business Challenge

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Traub Role

TRAUB and its operating partners were retained to establish and implement a growth strategy for Moleskine brand products in the U.S. through opening standalone concept stores and shop-in-shops in the department store channel.  TRAUB continues to work with Moleskine in developing and analyzing the ongoing performance of the brand in the U.S.

Outcome

TRAUB and its operating partners successfully opened three Moleskine concept stores in the Time Warner Center, Soho NYC and Short Hills, NJ. We also successfully opened two shop-in-shops in Bloomingdale’s 59th Street and Chicago Medinah. We worked with management to drive store traffic and sales by coordinating in-store marketing events featuring popular artists as well.