Rock & Republic

Brand/Business Challenge

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Traub Role

TRAUB and its investment banking partner Atlas Advisors were engaged to help Rock & Republic evaluate its strategic options. They were tasked with exploring either selling a stake in the company or selling part or all of the intellectual property of the company and identifying key financial and strategic partners. TRAUB and Atlas contacted a wide range of potentially interested buyers, including private equity firms and strategic players in the U.S., Europe and Asia.


Rock & Republic ultimately sold its intellectual property to VF Corporation, a major apparel company and denim specialist, owning such brands as Seven for All Mankind, Lee and Wrangler in January 2011. The transaction resulted in an extremely positive positive outcome for the client, allowing Rock & Republic Holdings to repay all its creditors fully and Michael Ball to receive cash for the excess equity value.