Brand/Business Challenge

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Traub Role

TRAUB was engaged to secure luxury tenants including a Hugo Boss flagship store, Cole Haan, Coach, Stuart Weitzman and Armani Exchange, among others. Our team assisted with layout, mix and flow of retail, as well as the launch event and marketing initiatives.


Retail sales and gross margin exceeded an aggressive plan and reached profitability within one year. The Time Warner center has over 15 million visitors and retail sales of over $1,500 per square foot.