The Time Warner Center is an award-winning iconic project recognized worldwide as a premier urban destination. The upscale destination features luxury retail, condominiums, restaurants featuring world-renowned chefs Thomas Keller, Masa Takayama, Michael Lomonaco, Marc Murphy and nightlife entrepreneur Rande Gerber, Jazz at Lincoln Center and the Mandarin Oriental Hotel. It is a 2.8 million square foot mixed-use center with 500,000 square feet of retail space.

The Shops at Columbus Circle houses over 40 specialty retailers, a 60,000 square foot Whole Foods Market, a 40,000 square foot square foot Equinox Fitness Club, making it the city’s most stylish and sophisticated destination.


TRAUB was engaged to secure luxury tenants including a Hugo Boss flagship store, Cole Haan, Coach, Stuart Weitzman and Armani Exchange, among others. Our team assisted with layout, mix and flow of retail, as well as the launch event and marketing initiatives.


Retail sales and gross margin exceeded an aggressive plan and reached profitability within one year. The Time Warner center has over 15 million visitors and retail sales of over $1,500 per square foot.