ssaddqw udt8 g dd68wfr dtd9 7tgfyefg yweftg9 wdr96q3r td97t9utgeiuwd6qet qwd6 7dt9d;y
TRAUB worked on the overall strategy for Tsum-Mercury, secured Ralph Lauren for the Tsum store, developed an organizational structure, recruited for key roles, created and refined the business plan, designed the store, developed a merchandising plan/mix and created a promotional calendar.
The project had a highly successful launch with results exceeding plan.
“Working with TRAUB was instrumental
in helping plan and execute
our merchandising schemes for Tsum.”
– Alla Verber, CEO, TSUM