Geoffrey Lurie

President & COO

Geoffrey D. Lurie is a Managing Partner of TRAUB Capital.  He joined Traub in May 2011 and has served as President & COO. At Traub, Geoff focused on operational optimization and in some cases providing interim management to companies experiencing significant growth as well as companies that are underperforming. Geoff’s expertise includes a variety of services ranging from developing and implementing growth strategies, organizational and operating effectiveness and in some cases turnaround services.  Geoff was also the founding partner of a consulting company which was acquired by a mid-market financial services firm.

Previously Geoff served as CEO of The North Face, a leading industry company in the outdoor apparel market, and CEO/COO of numerous companies in the retailing, apparel manufacturing and distribution, toy distribution and publishing industries.

In addition to these executive management positions, Geoff was a national partner in the Management Consulting Group of Touche Ross & Co. As founder and managing partner of GDL Management Services, he was engaged by Boards, Senior Executives, and Investors in approximately 300 companies over 35 years.  Geoff currently services as a Board Director of Signature Brands.

Geoff received a Degree in Accounting from the University of South Africa and is a Chartered Accountant.