Case Study: Patchi

Traub Role

TRAUB was engaged to conduct a strategic review, market study and business plan for an expansion strategy in the U.S. market. The engagement is structure into two Phases:

  • Phase 1 consisted of a detailed 360 degree 5-year business plan for significantly growing the Company‚Äôs presence in the U.S. market and included:
    • A competitive analysis
    • Review of the Patchi capabilities
    • Resource analysis including investment required
    • Potential ROI
  • Phase 2 of the engagement, currently underway, includes TRAUB responsibility for implementation of the business plan
    • TRAUB partner as Interim CEO
    • Recruiting of new management and staff
    • Securing both administrative and retail real estate


Project is ongoing with results to date meeting plan.