TRAUB Bolsters Licensing Capabilities with New Leadership Role

Announces Executive Appointment of Rick Platt as Managing Director

November 3, 2016, NEW YORK – Marvin Traub Associates (TRAUB), a leading business development firm specialized in optimizing and accelerating fashion, retail and consumer goods
businesses across geographies, channels and classifications; announced today that Rick Platt, a thirty year industry veteran, has joined the firm as Managing Director of Licensing. This appointment affirms TRAUB’s belief in the importance and value of licensing as a mechanism for advancing key strategic partnerships and identifying growth opportunities for brands worldwide.

Rick, previously Division President at Sequential Brands Group and President of Brand Matter, has enjoyed a long and distinguished career in licensing, marketing, retail and textiles and also spent seven years in sports marketing with both Major League Baseball and the National Football League.

He brings a singular expertise to TRAUB having worked with a long roster of clients and brands including, National Football League, Major League Baseball, Cannon, Royal Velvet, Fieldcrest, Waverly Home, Polaroid, Bombay Company, Linens N Things, Ellen Tracy, Caribbean Joe, Revo, William Rast, Heelys, Robert Graham and Hudson Jeans, among others.

“Licensing is one of the most important tools available to brand owners on their path to becoming global brands. Rick’s knowledge in the licensing industry is deep. His stellar reputation will be a great asset to the firm and will greatly enhance our licensing activities. His relationships are broad and strong and we are delighted to have him join the family” said Mortimer Singer, TRAUB’s CEO.


“I am eager to enter the next chapter of my career by joining the TRAUB team. The global licensing business has evolved into a dynamic, nuanced and valuable business model. I am excited that Traub Licensing will enable us to deliver best in class advice to our world class clients” said Rick Platt.


Rick can be reached at 646.723.2990 or on his mobile at 917-318-9400.

Further inquiries may be directed to General Manager, Amy Hafkin at:  646.723.2990, and his email address  You are also welcome to visit TRAUB website at
About Marvin Traub Associates

TRAUB is a global business development firm that works with brands and companies to facilitate growth and commerce. TRAUB clients operate in the businesses of fashion, retail, technology, real estate, beauty, food & beverage, and hospitality. Enterprises from start-­‐ups to multi-­‐million dollar businesses around the world have benefitted from the firm’s deep expertise, exceptional industry perspective, and unmatched relationships. Through a unique approach that blends financial excellence with the sensibilities of seasoned operators, TRAUB optimizes businesses and brands, delivering enhanced revenue and unlocking value.