Patrick Kenny had the exact kind of retail acumen Eisenbud was looking for. As managing director and partner at Traub, a firm that’s worked with what it calls “iconic celebrities in building their businesses”—Jessica Simpson, Paul Newman, Dita Von Teese, as well as brands like The North Face, MoMA, and Related Urban—his company could help take Sugarpova to the next step.
The lines are starting to blur,” says Mortimer Singer, CEO of the retail consumer advisory firm Traub. “It’s not about old versus young, big versus small, online or offline. Across the board, it’s brands that are seen as authentic, as embracing and embodying a set of values, and communicating directly with global consumers that are succeeding today.
“The design and storytelling around supplements is much more approachable today,” says Kelsey Groome, managing director for Traub, a business-development firm that tracks the wellness industry. “It’s all about inclusivity and community.”
"The key element is thinking of retail as hospitality and underscoring the human element," says Kelsey Groome, managing director at Traub, a retail consultancy.
As co-founder and CEO of Orchard Mile, Jennie Baik wants to change the way we shop in the digital age. And her co-founder and close advisor, Morty Singer, helps her separate the big issues from the tiny hurdles.
“I’m hoping this is the beginning of an avalanche of these kinds of deals because it’s exactly the right thing for [companies] to be doing,” said Mortimer Singer, ceo of Traub.
Kelsey Groome, managing director at Marvin Traub Associates, said: “It’s enabling that customer to take a more creative fashion risk and be more experimental in her wardrobing. There’s certainly a path to purchase through rental, but I think it is a service and way to engage with the customer that’s strengthening the bond with him or her. The customer will buy the basics and really use a rental platform as enhancing that and creating newness in her daily life.”
“You definitely get two personalities, assuming they are personalities,” said Mortimer Singer, president and CEO of business development firm Marvin Traub Associates.
“When you think about wellness it’s not only physical but also mental,” explains Daniella Fischel, a senior associate at TRAUB.
“Wellness is an approach to living life that is becoming as second nature as brushing teeth,” says Kelsey Groome, managing director at TRAUB.
Younger consumers are said to be moving away from buying “things,” but there’s a lot behind the perceived shift.

The ancient human need to explain the vastness of the universe through storytelling and mythology is what’s driving millennial consumer culture today in the US, argues Maggie Montagna and Mortimer Singer.  (more…)

Mortimer Singer, president and CEO of business development and strategic consultancy firm Marvin Traub Associates, identifies several “headwinds” that the US stores are struggling with.
January 11, 2017
One trailblazing new success would point the way for other designers and investors.

The economics of building a fashion empire have broken down. (more…)

Tom Keene and David Gura talk to Adam Posen, the president of the Peterson Institute for International Economics, about what we know about Donald Trump’s economic plan. Then, Bob Greifeld, Nasdaq’s CEO, says 2017 will be a year of increased IPOs. (more…)

Mobile shopping throughout the holiday shopping weekend, and major promotions, were trends this year.

Cyber Monday just barely kept its crown as the biggest online shopping day of the year. (more…)

It also now offers a virtual studio platform.

Men’s custom-apparel firm Knot Standard will open a shop-in-shop inside Bloomingdale’s on Oct. 31.

According to John Ballay, who cofounded the firm in 2010, the company also has expanded to include a virtual studio that allows men to digitally (more…)

Sugarpova Celebrates Third Anniversary, Touts International Reach And Consumer Appeal

Menswear retailer Knot Standard is merging a high-tech approach with old-world tailoring to virtually recreate the Savile Row experience.

Dubbed the “Tesla of menswear,” Knot Standard is ahead of the competition in terms of its focus on customer experience and product customization, without the sacrifice of quality and service. To stay further ahead of the curve, Knot Standard has recently launched a new online studio that (more…)

Macy's will launch its first international store in Abu Dhabi in March 2018.

NEW YORK — Wednesday is the big unveil at the Museum of Modern Art, and it’s not another Picasso show. It’s all about the “super-regional” Al Maryah Central development in Abu Dhabi, where Macy’s is launching its first international store and Bloomingdale’s will open its second.


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A cashmere sweater is one of the best additions you can make to your closet this fall. (more…)

At 21, Maria Sharapova was in a hospital bed. She’d just gotten through a major shoulder surgery, and with three grand slam tennis titles behind her (now she’s at five), she was getting antsy.

“It was the first time I didn’t do something every day,” she says. ”I realized it’s been great to be a part of associations and be a (more…)

Studio by Naadam was conceived out of a desire to grow the brand both in terms of design and supply chain processes.

ETHICAL LUXURY: Naadam launched last year as a direct-to-consumer, sustainably sourced cashmere label, but cofounder and chief executive officer Matt Scanlan always had his sights set on expanding to other fiber supply chains beyond cashmere. The company will accomplish that with its new collection, Studio by Naadam, launching this spring.


America’s luxury department stores are betting big on the buoyancy of the New York market. But is there space for everyone?

In February 2016, Barneys New York opened its 58,000-square-foot Chelsea flagship in the hopes of wooing the city’s tech elite working just blocks away at companies like Google and IAC/InterActiveCorp. This past week, Saks Fifth Avenue made an even more aggressive move, cutting the ribbon on an 86,000-square-foot flagship in Brookfield Place, an upscale mall near the financial district. These two stalwarts of American luxury retail have also made significant upgrades (more…)

The country music duo expects to release their second album next year.

Nothing like a little success to up the style quotient. When country music duo Maddie & Tae first made the charts with their hit “Girl in a Country Song” in 2014, they were still teenagers who liked to shop at mall retailers and off-pricers. Fast forward to today and the twentysomethings are touring the country, working on their second album and promoting the launch of their capsule collection with Bloomingdale’s, Aqua x Maddie & Tae, which is targeted to a Millennial girl with a youthful sense of adventure. (more…)

The opening is part of a new franchise partnership with the Al Tayer Group.

DUBAI — British contemporary brand Whistles has relaunched in the Middle East with its first store in Dubai’s City Walk, a new semi outdoor mall space created to emulate European high streets. The opening is part of a new franchise partnership with the Al Tayer Group. (more…)

The outerwear and apparel brand will open several more stores in Canada and also launch in the U.S. via its web site.

TORONTO — Canadian expansion and entry into the U.S. market are on the agenda this fall for Montreal’s fashion brand Rudsak. (more…)

When the first Macy’s outside of the U.S. opens in Abu Dhabi next year, it promises to be a distinctly different venture.

This Macy’s will be unlike any other,” said Ken Himmel, comanaging partner of Gulf Related, the developer behind Al Maryah Central, which will feature Macy’s as one of its anchor tenants. The department store will be entering the market in a franchise partnership with the Al Tayer Group, (more…)

T-Mobile Exempts Game From Data Charges, Malls Promote PokéStops

Brands aren’t waiting for Pokémon Go to activate its promised in-game advertising, not when the craze is white-hot today — and could burn out tomorrow.
Marketers from T-Mobile to Simon Malls are capitalizing on the smartphone game, (more…)

The two firms participated in LVMH's Luxury Lab.

Two American firms participating in Viva Technology Paris believe that luxury firms are finally embracing technology.

Orchard Mile and Swoonery are two of nine American firms selected to give five-minute presentations at (more…)

NEW YORK – Millennials communicate their value systems through the products they support rather than traditional affiliations such as religion, making a company’s social initiatives and positions all the more important. (more…)

Shanghai Village will launch on May 19.

LONDON — Value Retail Management Ltd., which runs designer outlets across Europe, has partnered with Shanghai Shendi Group, which operates Shanghai International Tourism and Resort Zone on Shanghai Village,  a new shopping destination, which will debut on May 19. (more…)

The outlet shopping center's new format will debut in November.

Value Retail is in expansion mode.

According to chief executive officer Desirée Bollier, the company specialized in the development of luxury outlet shopping destinations (more…)

The company is branching into sheet masks for the first time.

The beauty businesses founded by Princess Marcella Borghese in the Fifties, Borghese, is aiming its new line of mud and sheet masks at a younger consumer as part of a turnaround effort. The new lineup is launching exclusively with Macy’s. (more…)

Knot Standard operates a robust e-commerce platform and maintains eight national showrooms with an original flagship based in Dubai.

“It was about a niche, a hole in the market that made it ridiculous that this didn’t exist, that drove us to come out and say, “Hey, there is a market void that needs to be filled in custom men’s wear,’” said John Ballay, founder of men’s apparel company Knot Standard, about why he started his company. (more…)

Sharapova started Sugarpova with a $500,000 investment in 2012
World’s best-paid female athlete searched for 15 months for the right chocolate maker
Maria Sharapova is banking on chocolate to triple sales of her Sugarpova candy brand to $20 million. (more…)

After Kuwait, Bloomingdale's will open in Abu Dhabi along with Macy's.

Macy’s Inc., reflecting a cautiously progressing international agenda, will open the first Bloomingdale’s in Kuwait in spring 2017 through a licensing arrangement with the Al Tayer Group. (more…)

Among the backers are Mortimer Singer of Marvin Traub Associates; Stephen Sadove, former Saks Fifth Avenue CEO; Jason Taubman Kalisman of Talisman Investments, and venture capital firm Rothenberg Ventures. (more…)

Candies have been a staple of Maria Sharapova’s life ever since she moved to the United States in the mid-1990s. The Russian native would reward herself with a sweet treat after a solid tennis practice session or a good day at school. (more…)

The Marvin Traub Lecture and Scholarship for Innovation

Ralph Lauren is the inaugural lecturer in the new Marvin Traub Lecture for Innovation hosted by Parsons School of Design tonight. It’s a fitting choice for a debut speaker, given Lauren’s deep connection to Bloomingdale’s and the late Traub, who served as the store’s chief executive officer and president for more than 20 years. (more…)

NEW YORK — Marvin Traub Associates has joined forces with Bruce H. Ross and John D. Goodman to establish Traub Celebrity Group, a business development and advisory firm dedicated to working with celebrities and athletes to guide and develop global branded opportunities. (more…)

MACY’S, a holdout on the international scene, has finally decided to open an overseas store, which will be in Abu Dhabi, WWD has learned. (more…)

NEW YORK — Stephen I. Sadove, the former chairman and chief executive officer of Saks Inc., has joined Marvin Traub Associates as cofounder and head of Traub Accelerator, a new division focused on technology and innovation. (more…)

Comptoir des Cotonniers said today it would open 10,000 stores overnight — virtually, that is. (more…)